Choice Tire and Automotive: The Right Choice

By Chelsea Pyne

After a rocky 2020, this year is in need of a serious facelift – or even better – a truck lift. Kernersville’s one-stop auto shop, Choice Tire and Automotive, will soon be celebrating their one-year anniversary, having opened in February 2020. Owner Scott Pine and his team of eight offer excellent customer service for all your automotive needs. From oil changes, state inspections, brakes, lift kits, wheels, tires, alignments, balance, rotations, general automotive repairs, and more. Maintaining your vehicle, especially during the winter months, will give it a longer life and save you money and time on expensive repairs.

Scott, a Kernersville native having grown up on Piney Grove Road, opened Choice Tire to fulfill a childhood dream. “I have just always wanted to have a mechanic shop,” he said. “It is about helping people more than anything. The same with my other business. We are service and detailed oriented. We want to offer great quality at a fair price and make enough money to eat hot dogs when the day is over.”

Although Choice Tire is known for their specialization in lift kits, wheels, and tires for trucks, they also provide a plethora of services for all automobiles. Scheduling regular inspections and upgrades with Choice Tire is crucial during the winter months– we all fear driving onto slick, icy roads. However, in most cases, safe driving is related to the condition of your car. And if your car’s ability to operate properly is impaired, your passengers and anyone sharing the road with you are in danger. It pays to be safe.

For example, if your tires are not inflated to meet your manufacturer’s recommendation, you increase the chance of getting a blowout. Be sure that the pressure in your tires is at the proper level and that the tread is thick enough. Located at 1080 Highway 66 S, visit Choice Tire to have your tires rotated during every other oil change. Doing all of these things can extend your mileage, keep you safe, and help to avoid your tires from balding. Bald tires on an icy road is no bueno… prevention makes all the difference.

Marketing Manager Brandon Shanahan explained, “The most important thing you can take away from being a responsible driver is to be proactive, not reactive, about your vehicle’s status. A well-maintained car will run better and result in better fuel economy. If your vehicle’s engine is poorly tuned, it can cause your car to use up to 50 percent more fuel. Proper tire pressure, regular oil changes, and clean filters can improve your fuel economy, so be sure to check your manufacturer’s recommended service schedule. Choice Tire will save you money by preventing extensive work and having to replace car parts. A battery typically only lasts two to three years, but you can extend the life of other features on your vehicle by having them routinely checked, rather than waiting until they are unfixable and in need of replacement. Be extra wary of batteries, tread on tires, tire pressure, and windshield wipers which tend to wear out in the cold.”

Choice Tire and Automotive Services:

Oil Changes: Oil is the lifeblood of your vehicle. It lubricates and protects your engine and many of its critical parts from wear and damage. The problem is that oil gets dirty. By making sure that you have your oil and filter changed according to your owner’s manual specifications, you will keep your engine clean and protected, as well as saving time, money, and stress. A regularly scheduled oil change is an investment that will help ensure that you will be driving around in your vehicle for years to come. 

Brakes: If you are noticing that your brakes are not as responsive as they once were, it could be time for new brake pads. Brake pads are among the most important of the crucial components that are considered normal wear items since they create friction that helps stop your car when they are pressed against the brake disc (also called the brake rotor).

Wheel Balancing and Alignments: Tire imbalance can cause problems for both the vehicle and tires. Taking your car in for regular tire balancing service is especially critical in today’s vehicles, which are designed to be lighter weight. The heaviness of older cars helped smooth out the drive by suppressing vibrations. Modern tire design is more responsive, with lower profiles for style and performance. 

In addition, Choice Tire goes above and beyond with free “valet” service. Scott explained, “If you are at work and need an oil change or any kind of repair, I will send somebody to come pick up your car or truck and drop it off when we are finished. If you are on your way to work, drop off your car and we will take you to work ourselves. If your car is broken down and you cannot get it to run, call Choice Tire and Auto and we will send someone for you.”

With friendly staff members, a wide selection of services, and exceptional customer service, this automotive shop is a no-brainer. Choice Tire is located at 1080 Highway 66 S Kernersville and is open Monday-Friday: 8am-5pm. Scott also offers financing on more expensive repairs. Call Choice Tire and Automotive today at 336.992.9002 to schedule your service or visit them online at

One comment on “Choice Tire and Automotive: The Right Choice

  1. Dennis Horner

    Great people, honest, friendly, and straight up. They get all my business. Thanks Eric.

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